Search Engine Optimization Guide You Need

You might have the greatest business ever to grace the web, but the fact is that most people find websites through search engines and if your search engine rankings for keywords relating to your business are low, you are losing out on lots of potential customers. These tips will help you improve that all-important PageRank.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettites statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesnt pull up unnecessary results, like his statistics from the other years of his career.

Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lions share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. Theres no sense in optimizing for Ask or MSN, when theres really no money there.

To draw more traffic to your site, learn which words people use when they are searching for your site. Customers tend to prefer keywords that are broader and easier to remember. Find out what words and phrases are most popular, and then use these on your site to attract more attention.

Optimize your site using breadcrumb navigation. Breadcrumb navigation means including a series of links that lead the viewer incrementally back to the homepage of your site. These make it easier for visitors to find their way around your site and increase the incidence of your target keywords, plus the search engine spiders can index your site more easily.

If you utilize audio or video as part of your websites content mix, consider including transcripts as part of the post. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Pick the right URL shorteners. You want to make sure the search engine still gets credit for finding you, but some URL shortening companies do not allow that to take place. Search out the right ones that give credit where it is due, and your search engine will thank you.

Make sure youre using analytics on your website. Analytics allow you to measure the traffic to your site. Itll tell you where people are located, the browser theyre using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out whats drawing people to your website and allow you to use that to increase your traffic.

Exercise

Attempting to optimize your search engine results will be an exercise in frustration if you pick keywords that are too general. Use specific keywords to restrict your competition and increase the effect of your optimization efforts. For example, it is much harder to raise your ranking on "auto sales" than "used luxury auto sales in Lexington KY."

Thoroughly assess all of your sites options when attempting to enlist other sites to link your own as a means of increasing traffic. For smaller and start-up sites, this need to exercise extreme restraint in deciding site partners can be especially difficult. It is important to remember, however, that having your site linked by undesirable sites can make decrease the appeal of your own site in the eyes of more well-known, relevant sites.

Every day that you dont implement sound search engine optimization measures, is another day that your competitors are getting business that you could have gotten otherwise. Therefore, you should immediately get started on implementing the tips above, to greatly improve your business websites rank, relative to your competitors sites.